About Us

Women In Change was founded in 2022 by Sarah Bar-Lev, when she was Head of Change at the Ministry of Defence.

It started as a personal desire to grow her network and then realising how many more women in the field wanted to connect, it became something much bigger.

Hear a little from Sarah, our Founder and CEO, about her story and hopes for the network in a message from our community members platform, Circle, as she welcomes new members to the network.

Meet the Team

  • Sarah Bar-Lev

    FOUNDER & CEO

    Inspired with a vision to create a powerful community for women leading change, Sarah founded the Women In Change network in August 2022.

    As an experienced change leader herself across the MOD and consulting fields, Sarah noticed the absence of a dedicated platform for women in change to connect, support, and empower one another.

    Sarah's leadership has propelled the network's growth, including organizing the successful inaugural summit, bringing in new members and securing invaluable sponsorship. Her inclusive and warm approach ensures that every member feels welcomed and empowered to get involved. In her day-to-day role, Sarah is Principal Consultant for PA Consulting in their Change and Capability Practice.

  • Rebecca Moore

    CO-DIRECTOR, COO & CMO

    Rebecca joined Women In Change as Co-Director in July 2023, after being inspired and excited by the vision Sarah had begun to build.

    Rebecca is a shaper. Though her core skills are in leadership development and culture change, she brings a diverse skill-set in start-up operations, branding and social media marketing that will enable WIC to achieve its vision to grow into a sought-after, thriving professional network that empowers and unites women.

    Previously, Rebecca drove organisational change, culture and leadership transformation at bp, before founding her own leadership development company, Deepen. She coaches executive leaders, and consults with organisations in how to transform their leaders to influence successful change.

  • Lou Robey

    CO-DIRECTOR & HEAD OF GROWTH

    Lou joined Women In Change as a founding member, while co-leading the BBC Culture Change programme, reigniting the BBC Values, building a new employee experience and driving organisational development. She added so much value to the network that she was invited to join as a director in September 2023, and is now excited to be leading on this network growth.

    With over 40 years of experience, Lou is a senior business leader who has co-ordinated many complex and challenging change programmes. She brings her strategic mind to the Women In Change team, plus an extensive and diverse network from all sectors. Lou has fantastic ideas and is ready to take Women In Change to the next level.

    Day-to-day, Lou is still at the BBC co-leading the BBC Culture Change programme where she has been for the past 25 years.

  • Katie Jarrold

    NETWORK OPERATIONS MANAGER

    With experience in operations, data analysis, and digital marketing, Katie’s focus is on creating systems that enhance our impact and facilitate a supportive community for women in all stages of their careers. She enjoys getting stuck into data, solving problems, and streamlining process flows.

    Katie lives in Kuala Lumpur and runs her own business, Assistly, which provides personalised operations and marketing management to small businesses and start-ups.

  • Alex Jarrold

    EVENTS COORDINATOR

    Alex brings experience from her work as Regional People Consultant for a national temporary staffing company, during which she employed and managed extensive teams for major events across the South of England and Wales. From horse racing and motorsports at Goodwood, to rugby at Twickenham and the Principality, this role opened her eyes to the many different styles of event management and how important of teamwork and adaptability is across all parts of business.

    Alex has recently returned from a year in New Zealand, working for the country’s largest pharmaceutical management company, as well as the government's ministry of business, innovation and employment.